Our client, an FX Trading Company, based in Limassol, is looking for a Marketing Specialist to join their team. As a Marketing Specialist, you will be responsible for developing and executing social media strategies to enhance brand visibility, engage the community, and drive user acquisition. This role also involves creating content, managing media partnerships, and collaborating on website-related initiatives. You will also play a crucial role in shaping and promoting the brand image of the company. You will be at the forefront of establishing the brand presence in the digital financial landscape.
Responsibilities:
Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with the overall marketing and brand objectives.
- Stay abreast of industry trends and social media best practices to maintain a cutting-edge presence.
Content Creation:
- Generate compelling and shareable content for various social media platforms, ensuring alignment with brand messaging and compliance standards.
- Create a content calendar and collaborate with the content team to produce relevant materials.
Community Engagement:
- Foster and grow a vibrant online community by engaging with followers, answering inquiries, and addressing concerns.
- Monitor social media channels for industry trends, customer feedback, and competitor activities.
Analytics and Reporting:
- Utilize social media analytics tools to measure the performance of campaigns, track key metrics, and provide insights for continuous improvement.
- Prepare regular reports on social media performance and recommend adjustments as needed.
Website Management:
- Oversee the development, maintenance, and optimization of the company website.
- Ensure that the website reflects the latest industry trends, compliance requirements, and user experience best practices.
Campaign Management:
- Plan and execute marketing campaigns to promote new products, features, or initiatives.
- Analyze campaign performance metrics and adjust strategies for continuous improvement.
Market Research:
- Stay informed about industry trends, competitor activities, and regulatory changes within the Fintech sector.
- Utilize market insights to adapt brand strategies and maintain a competitive edge.
Requirements:
- Proven experience in Social Media in the Fintech industry.
- In-depth knowledge of social media platforms, trends, and emerging technologies.
- Strong writing and communication skills with an understanding of brand voice and tone.
- Experience in managing media partnerships and influencer collaborations.
- Analytical mindset with the ability to derive insights from social media metrics.
- Fluency in English both verbal and written. Additional languages will be considered an advantage.
- Attention to detail and strong organizational skills
Working Hours:
- Monday – Friday, 9am – 6pm
Benefits:
- The client is offering a salary based on skills, experience and qualifications
- Opportunities for growth and development.
- What they offer:
- Medium-sized company with a start-up culture and a can-do ethos.
- Focus on getting stuff done, not on the process or management hierarchy.
- Open-door policy across all levels and departments.
- An inclusive environment with staff from all around the world
To apply:
Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of Marketing Specialist with reference number 2858.
Or you can apply directly through your candidate login by hitting the APPLY button.
